We like stories. Whether they come as a sequence of words, a compilation of images, a progression of sounds or a composition of shapes, we delight with a good story.
More than remarkable characters, more than interesting facts, what’s inherent to great storytelling is a sense of flow – seamless transitions. These seamless transitions happen when an author takes control of the steering wheel and the pedals, and the audience accepts it for the sake of their own pleasure.
Some of the best rides in my life have been experienced by ceasing the driver’s seat to writers like Raymond Chandler and filmmakers like Stanley Kubrick; to musicians like Ennio Morricone or Tangerine Dream; to creators like Frank Lloyd Wright or Alan Fletcher.
We built Webstripe out of love for storytelling, and because we believe the web ought to offer something good for those who want to create them.
The Internet is full of ingredients for good stories, yet no tool is built from this idea of weaving a multimedia fabric. The seamless transitions are nowhere to be found:
What’s worse, they seem deliberately eliminated from products when poor notions of user interaction –playing with the buttons– are championed over author control.
In the end we’re all losing the joys of a good story – that’s why we decided to endow digital authors for their audience’s benefit. We set out to empower those with the desire to be contemporary storytellers, those who aspire to communicate like Seth Godin, Maira Kalman, Craig Mod or Jonathan Harris.
Webstripe’s concept is simple, primitive even: using element overlays as a gate to explore continuity.
Overlaying elements are common design failure in the web. We saw them as a design opportunity.
Think of it as moving back from type to hand-script: from individual characters to continuous line. Imagine a line where different media formats, like text and images, can be woven together.
Good multimedia narratives are not about photos with tiny descriptions, neither about written descriptions with a few graphic examples:
Good visual stories are about text and image alternating at the center stage and shining at different moments.
Websites could be more, and less, than sequential pages.
Ours is an exploration in the ways digital formats can benefit move beyond the “page” notion we inherited from print media.
We’re happy with a first prototype and it’s time to set it free. We’re eager to see your stories crafted –about your first family trip, about the latest project you’ve done– and shared with the world.
Don’t just give us the facts — take the wheel and tell us the story. Welcome to Webstripe.